Saturday Oct 14th, 2017
Specific changes you must make to ensure your website is accessible and user-friendly for everyone, regardless of disability or physical limitation.
Monday Sep 11th, 2017
Have you been running an unsecured website? It's time to change that. Because security is a top priority for Google, strong HTTPS encryption has become a ranking signal as well as just good security practice...
Thursday Jun 29th, 2017
So you have an idea for an app, cool, let's just see what it'll cost to take to production. It's crucial to understand what you're getting into because that idea for 'the UBER of ' whatever might cost hundreds of thousands of dollars...
Friday Jun 2nd, 2017
Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers?
Monday May 8th, 2017
Hi, I’m Sean Fedorko. Some of you know me as the cofounder of Radius CoWork, some of you don’t know me at all, but I doubt any of you were expecting a Werkbot Blog from me. I want to tell you about where Werkbot is going and why I am joining the company on that journey.
Wednesday Mar 15th, 2017
If your company has a marketing department, chances are you’re doing some type of inbound or target marketing. Your goal is to attract and convert new customers from specific industries that you provide products and services to. In order to accomplish this you create marketing campaigns using messaging that resonates with your target audience.
Sunday Nov 27th, 2016
With over thousands of cyber-attacks happening each month, there is a good chance that even you have been a target. For that reason, it’s critical to stay educated about the latest phishing scams and how to protect yourself.
Tuesday Apr 12th, 2016
In one year, Smartphone users around the globe will send 8.3 trillion text messages - nearly 23 billion messages per day - almost 16 million messages per minute. But out of all those messages, how many contain words that hold any meaning for the recipient? How many are messages that let someone know they matter?
Wednesday Feb 24th, 2016
It’s not an easy undertaking to plan, design, create and implement a website or mobile application. There are a vast number of components that need to work together cohesively, and clear communication is necessary every step of the way. Knowing what is needed to make a web project successful will help prevent things like missed deadlines, wasted time, and unexpected costs.
Friday Jan 15th, 2016
Content marketing is one of the most time consuming, difficult marketing initiatives you can undertake, but it’s also one of the most rewarding for your business. It takes a great deal of commitment and effort to plan, develop, distribute and promote content, but the returns can be exponential, including increased website visitors, new leads and higher sales.
Monday Sep 21st, 2015
Bow down to content’s place in your marketing activities. Why? Because it’s the nucleus of every marketing-based keystroke you make. Your website’s design, its architecture, and features are influenced by content.
Wednesday Aug 19th, 2015
Jeff has been in the digital marketing game since 2005, working with clients on developing comprehensive strategies involving responsive website design, social media management, search engine optimization, analytics, and email marketing.
Sunday May 31st, 2015
InnovaTel Telepsychiatry is a company that launched in 2014 with the goal of helping reach more patients in underserved areas who are lacking quality, timely mental health care. It partners with psychiatrists and community-based mental health facilities across the country to help facilitate this process.
Wednesday Apr 29th, 2015
There are many common misconceptions about Search Engine Optimization (SEO). One of the biggest misconceptions is what SEO actually is. Many people understand it as a component - or side item - that is "added" to a website at a specific point in time and then left alone, after which, miraculous results begin to take shape.
Thursday Apr 16th, 2015
In late February, Google announced yet another algorithm update, this one designed to help the increasing number of mobile users locate the info, products and services they're searching for quickly and easily.
Wednesday Mar 18th, 2015
“Google My Business” is Google’s newest platform for managing your company’s presence across Google search, Goolgle+ and Maps. If your company already had a Google Places for Business account or a Google+ page, Google automatically upgraded you to Google My Business when it launched last June.
Thursday Feb 12th, 2015
When you're a brand new company in a niche industry, it can be hard to stand out from the crowd. With so many competitors, it's critical to communicate your company's specific points of differentiation - things that make you different or special compared to similar companies.
Friday Jan 23rd, 2015
Your website isn't just a sales tool. It's the "hub" of all your online and offline marketing activities and a reflection of your company's knowledge and expertise in your particular industry. Often times, it's the first touch point a customer - or potential customer - has with your business, and the first place they will begin to form opinions about you.
Thursday Oct 23rd, 2014
Adding a location to a search string makes it a local search, and there are more than four billion of them every month in the U.S. In fact, four out of every 10 searches on Google are local in nature. Why is this important for your business? Simply put: local searches drive sales.
Friday Sep 19th, 2014
As a business owner, you know the importance of promoting your products and services to increase awareness, interest, and ultimately, sales. You also know promotion is the first thing to get put on the backburner when sales are slow.
Thursday Jul 24th, 2014
Business projects can be a major source of stress. They typically involve a range of input from members in your organization and require you to adhere to strict budgets and deadlines. Regardless of how large of a project you’re undertaking and how many team members are involved, you can ensure the success of your project by following simple guidelines designed to help you stay organized, manage your time wisely, and prioritize tasks efficiently.
Wednesday Jun 18th, 2014
More than six billion search queries are typed into Google every day by people looking for answers to questions, searching for products and services to make their lives easier, and trying to find solutions to problems. Its job - like any search engine - is to provide searchers with websites that offer the most relevant information based on the keywords they typed in, so they can find the information they need quickly.
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