Skip to Main Content

Blog

Brian Focusing
Latest Post

In-House Marketing with A Little Help From Your Friends

Wednesday Feb 13th, 2019

Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog. 

Continue Reading

net neutrality blog post compressor 1

How Net Neutrality Affects Your Business’s Digital Presence

Friday Nov 23rd, 2018

Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.

Continue Reading
Find Your Focus v3

Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Sunday Oct 7th, 2018

In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.

Continue Reading
brian squared v2

Q&A with Co-Founder & Creative Partner, Brian Amick

Saturday Sep 15th, 2018

Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business. 

Continue Reading
featured proposals v2

Successful Projects Start with a Scrupulous Proposal

Friday Aug 24th, 2018

We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.

Continue Reading
stop the popup v2

Let's Talk Popups and Chat Boxes

Friday Jul 20th, 2018

Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.

Continue Reading
featured power v2

The Power of a Good (Or Bad) Review

Friday Jun 22nd, 2018

What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?

Continue Reading
intern

Intern Analysis

Wednesday Jun 6th, 2018

On May 25th, Google updated their privacy policy in order to comply with the European Union’s new data privacy rule.

Continue Reading
featured howlong v2

How Long Does It take for SEO to Start Working?

Monday May 21st, 2018

We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.

Continue Reading
featured generic v2

The Basic Anatomy of Search-Optimized Content

Monday May 7th, 2018

Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated. 

Continue Reading
blog search v2

The Ins and Outs of Pay-Per-Click (PPC) Campaigns

Wednesday Apr 11th, 2018

So you think you want to use Pay-Per-Click to generate leads and sell products...

Continue Reading
All Words are KeyWords v2

The Fundamentals of Good SEO Content

Tuesday Jan 9th, 2018

Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?

Continue Reading
ewan robertson 208059 v5

ADA Compliance: A vs. AA vs. AAA

Wednesday Dec 27th, 2017

It’s important that companies do their best to accommodate people with disabilities, be it in a physical space (storefronts, offices, restaurants, etc.) or online.

Continue Reading
ewan robertson 208059 v6

ADA Compliant Websites and Web Accessibility

Saturday Oct 14th, 2017

Specific changes you must make to ensure your website is accessible and user-friendly for everyone, regardless of disability or physical limitation.

Continue Reading
security protection anti virus software 60504

HTTP versus HTTPS Google’s Pursuit of Security

Monday Sep 11th, 2017

Have you been running an unsecured website? It's time to change that. Because security is a top priority for Google, strong HTTPS encryption has become a ranking signal as well as just good security practice...

Continue Reading
App4

How Much Does it Cost to Build an App?

Thursday Jun 29th, 2017

So you have an idea for an app, cool, let's just see what it'll cost to take to production. It's crucial to understand what you're getting into because that idea for 'the UBER of ' whatever might cost hundreds of thousands of dollars...

Continue Reading
blog post robot

Data Driven Storytelling

Friday Jun 2nd, 2017

Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers? 

Continue Reading
sean fedorko busdev v2

Werkbot Transforms

Monday May 8th, 2017

Hi, I’m Sean Fedorko. Some of you know me as the cofounder of Radius CoWork, some of you don’t know me at all, but I doubt any of you were expecting a Werkbot Blog from me. I want to tell you about where Werkbot is going and why I am joining the company on that journey.

Continue Reading
wu jianxiong 239318 v2

Account Based Marketing for Manufacturing

Wednesday Mar 15th, 2017

If your company has a marketing department, chances are you’re doing some type of inbound or target marketing. Your goal is to attract and convert new customers from specific industries that you provide products and services to. In order to accomplish this you create marketing campaigns using messaging that resonates with your target audience. 

Continue Reading
security protection anti virus software 60504 v2

What is Phishing and How Do I Protect Myself?

Sunday Nov 27th, 2016

With over thousands of cyber-attacks happening each month, there is a good chance that even you have been a target. For that reason, it’s critical to stay educated about the latest phishing scams and how to protect yourself.

Continue Reading
youmatter2

Werkbot Creates Android and iOS You Matter App

Tuesday Apr 12th, 2016

In one year, Smartphone users around the globe will send 8.3 trillion text messages - nearly 23 billion messages per day - almost 16 million messages per minute. But out of all those messages, how many contain words that hold any meaning for the recipient? How many are messages that let someone know they matter?

Continue Reading
fiveways v2

Five Ways to Ensure Your Website is Successful

Wednesday Feb 24th, 2016

It’s not an easy undertaking to plan, design, create and implement a website or mobile application. There are a vast number of components that need to work together cohesively, and clear communication is necessary every step of the way. Knowing what is needed to make a web project successful will help prevent things like missed deadlines, wasted time, and unexpected costs.

Continue Reading
post your way v2

Post Your Way to New Leads & Sales

Friday Jan 15th, 2016

Content marketing is one of the most time consuming, difficult marketing initiatives you can undertake, but it’s also one of the most rewarding for your business. It takes a great deal of commitment and effort to plan, develop, distribute and promote content, but the returns can be exponential, including increased website visitors, new leads and higher sales.

Continue Reading
content v2

Focus on Content

Monday Sep 21st, 2015

Bow down to content’s place in your marketing activities. Why? Because it’s the nucleus of every marketing-based keystroke you make. Your website’s design, its architecture, and features are influenced by content.

Continue Reading
bio jeff v2

Jeff McCullor Joins Werkbot

Wednesday Aug 19th, 2015

Jeff has been in the digital marketing game since 2005, working with clients on developing comprehensive strategies involving responsive website design, social media management, search engine optimization, analytics, and email marketing.

Continue Reading

Business & Inquires (814) 461-1322