Wednesday Feb 13th, 2019
Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog.
Friday Nov 23rd, 2018
Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.
Sunday Oct 7th, 2018
In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.
Saturday Sep 15th, 2018
Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business.
Friday Aug 24th, 2018
We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.
Friday Jul 20th, 2018
Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.
Friday Jun 22nd, 2018
What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?
Wednesday Jun 6th, 2018
Monday May 21st, 2018
We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.
Monday May 7th, 2018
Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated.
Wednesday Apr 11th, 2018
So you think you want to use Pay-Per-Click to generate leads and sell products...
Tuesday Jan 9th, 2018
Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?
Wednesday Dec 27th, 2017
It’s important that companies do their best to accommodate people with disabilities, be it in a physical space (storefronts, offices, restaurants, etc.) or online.
Saturday Oct 14th, 2017
Specific changes you must make to ensure your website is accessible and user-friendly for everyone, regardless of disability or physical limitation.
Monday Sep 11th, 2017
Have you been running an unsecured website? It's time to change that. Because security is a top priority for Google, strong HTTPS encryption has become a ranking signal as well as just good security practice...
Thursday Jun 29th, 2017
So you have an idea for an app, cool, let's just see what it'll cost to take to production. It's crucial to understand what you're getting into because that idea for 'the UBER of ' whatever might cost hundreds of thousands of dollars...
Friday Jun 2nd, 2017
Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers?
Monday May 8th, 2017
Hi, I’m Sean Fedorko. Some of you know me as the cofounder of Radius CoWork, some of you don’t know me at all, but I doubt any of you were expecting a Werkbot Blog from me. I want to tell you about where Werkbot is going and why I am joining the company on that journey.
Wednesday Mar 15th, 2017
If your company has a marketing department, chances are you’re doing some type of inbound or target marketing. Your goal is to attract and convert new customers from specific industries that you provide products and services to. In order to accomplish this you create marketing campaigns using messaging that resonates with your target audience.
Sunday Nov 27th, 2016
With over thousands of cyber-attacks happening each month, there is a good chance that even you have been a target. For that reason, it’s critical to stay educated about the latest phishing scams and how to protect yourself.
Tuesday Apr 12th, 2016
In one year, Smartphone users around the globe will send 8.3 trillion text messages - nearly 23 billion messages per day - almost 16 million messages per minute. But out of all those messages, how many contain words that hold any meaning for the recipient? How many are messages that let someone know they matter?
Wednesday Feb 24th, 2016
It’s not an easy undertaking to plan, design, create and implement a website or mobile application. There are a vast number of components that need to work together cohesively, and clear communication is necessary every step of the way. Knowing what is needed to make a web project successful will help prevent things like missed deadlines, wasted time, and unexpected costs.
Friday Jan 15th, 2016
Content marketing is one of the most time consuming, difficult marketing initiatives you can undertake, but it’s also one of the most rewarding for your business. It takes a great deal of commitment and effort to plan, develop, distribute and promote content, but the returns can be exponential, including increased website visitors, new leads and higher sales.
Monday Sep 21st, 2015
Bow down to content’s place in your marketing activities. Why? Because it’s the nucleus of every marketing-based keystroke you make. Your website’s design, its architecture, and features are influenced by content.
Wednesday Aug 19th, 2015
Jeff has been in the digital marketing game since 2005, working with clients on developing comprehensive strategies involving responsive website design, social media management, search engine optimization, analytics, and email marketing.
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