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What is Google My Business?

(And what’s the difference between Google My Business, Google Places, and Google+ Pages?)

“Google My Business” is Google’s newest platform for managing your company’s presence across Google search, Google+ and Maps. The purpose is to make it easier for customers to find you - and information about you - exactly when they want it and on the device of their choosing, whether they’re looking for driving directions to your business, hours of operation, or just a phone number.

If your company already had a Google Places for Business account or a Google+ page, Google automatically upgraded you to Google My Business when it launched last June.

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The information in your Google My Business account helps build your local search results listing. Inputting your business address, phone, website URL, photos, etc., creates a local search listing that displays to the right of the search engine results when a web user searches for your business. The information displayed is meant to help searchers find the exact info they’re looking for about your business quickly and easily.

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In addition to providing the information for your company’s search results listing, the Google My Business dashboard makes it easy for you to access other Google properties, including your company’s Google+ page, Google Analytics and Google AdWords accounts. connects you to your Google+ Page, YouTube, Google Analytics, and Adwords Express. You can manage your business reviews, find out how many people have viewed/clicked your business on Google, and more.

Google+ Page
Google+ launched in June 2011 as a social network that Google hoped would come to rival Facebook. It allows individuals and businesses to post status updated, photos, links, videos, events, and even polls. While Google+ hasn’t managed to oust Facebook, it does make it simple for companies to share content and engage with customers and potential customers. Google automatically adds a Google+ page for your business when you create a Google My Business account, so all you have to do is open it and start adding content.

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Stay tuned for our next post on Google My Business coming soon, where we’ll talk about merging duplicate pages.

Business & Inquires (814) 461-1322