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Content Strategy: Leveraging Content for Growth

Friday Feb 28th, 2020

If you’re curious about content strategy, why it’s essential to your brand, and where you can turn if you need a helping hand, then this piece is worth a read.

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Original Photography Outshines Stock Photos

Saturday Feb 1st, 2020

Stock photography can be the white rice of website design. Yes, it fills the void and is often inexpensive, but it severely lacks in flavor.

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Email Newsletters

Why Your Marketing Strategy Should Include Email Newsletters

Wednesday Jan 15th, 2020

Find out why digital newsletters are such a smart choice by learning about the prevalence of email, the measurability of this medium, and why it’s critical in a mobile-first world.

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Werkbot, A Decade in Downtown Erie

Tuesday Dec 3rd, 2019

In 2019, Werkbot packed its humble office in Frontier, a place we had called home for our first five years, and transplanted ourselves in the historic Renaissance Centre in the heart of downtown Erie, PA. Learn more about our journey.

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The Fundamentals of Google Ads: What it is, How it’s Used, Who Should Use It

Tuesday Oct 29th, 2019

We’re not here to pitch you on Google Ads, but rather to explain what it is. Google Ads is a paid advertising platform.

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G Mail Confidential Mode

Gmail Confidential Mode Now Operable for G Suite

Monday Oct 28th, 2019

After launching a beta version of the Confidential Mode for G Suite earlier this year, Google recently announced its official release.

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Data Kills

Is Data Killing Creativity?

Thursday Oct 17th, 2019

To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.

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Invest in Digital Marketing

Why You Should Invest in Your Digital Marketing Strategy

Saturday Oct 5th, 2019

Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!

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out of focus

Website Accessibility Lawsuits Are Skyrocketing.

Wednesday Sep 4th, 2019

Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.

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How to Write a Career Page to Find Talent

How to Craft a Talent-Attracting Careers Page

Wednesday Aug 14th, 2019

Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.

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MATCH your marketing blog post

Match Your Marketing with the Stage of Your Business

Tuesday May 21st, 2019

Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.

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The Problem with Wearing Too Many Hats

Friday Apr 5th, 2019

Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.

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Q & A Laura Bell: Ringing in Fresh Look at Creative

Wednesday Mar 13th, 2019

From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.

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Design For Trust

How to Build a Brand People Trust

Tuesday Feb 19th, 2019

Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust. 

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Brian Focusing

In-House Marketing with A Little Help From Your Friends

Wednesday Feb 13th, 2019

Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog. 

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How Net Neutrality Affects Your Business’s Digital Presence

Friday Nov 23rd, 2018

Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.

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Find Your Focus v3

Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Sunday Oct 7th, 2018

In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.

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Q&A with Co-Founder & Creative Partner, Brian Amick

Saturday Sep 15th, 2018

Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business. 

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Successful Projects Start with a Scrupulous Proposal

Friday Aug 24th, 2018

We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.

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Let's Talk Popups and Chat Boxes

Friday Jul 20th, 2018

Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.

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The Power of a Good (Or Bad) Review

Friday Jun 22nd, 2018

What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?

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Intern Analysis

Wednesday Jun 6th, 2018

On May 25th, Google updated their privacy policy in order to comply with the European Union’s new data privacy rule.

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How Long Does It take for SEO to Start Working?

Monday May 21st, 2018

We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.

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The Basic Anatomy of Search-Optimized Content

Monday May 7th, 2018

Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated. 

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The Ins and Outs of Pay-Per-Click (PPC) Campaigns

Wednesday Apr 11th, 2018

So you think you want to use Pay-Per-Click to generate leads and sell products...

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